The Student Startup Challenge (SSC) at UWM turns student ideas into startup companies. The SSC fosters an entrepreneurial culture at UWM and in the Milwaukee area though creativity and deadline-orientated projects that focus on the big picture, while working on the details. Entrepreneurship is not only creating business but growing. Students are given time and space to take risks, build their networks, and tell their stories. The SSC bridges the gap between the passion, and realization, of creative solutions to issues.